The Robust Digital Expert Digital Marketing
Chapter 1: Introduction to Digital Marketing
- Understanding Digital Marketing
- Digital Marketing Plan
- Developing Clear and Measurable Objectives
- Build Your Digital profile
Chapter 2: Creating Your Digital Marketing Strategy
- Developing Your Digital Strategy
- Grabbing the Attention of Your Customers
- Discover Your Business Model and Brand
- Deciding the Marketing Campaign to Create
- Crafting Sellable Offers
- B2B Campaign Planning Success
Chapter 3: Customer Experience
- Interacting with Customer Data
- Uncovering Buyers Personas
- Structuring the Buyer Journey
- Embracing Sales Enablement
Chapter 4: Digital Marketing Channels
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising.
- Display Advertising.
- Google Search Network.
- Blogging and Vlogging
- Email marketing
- Social Media Marketing (SMM)
- Content Marketing
- Affiliate Marketing
- Online Public Relations
Chapter 5: Connecting with Influencers
- Communicating with Influencers
- Collaborating to Win
- Engaging Influencers Using the "Three Cs"
- Succeeding with Influencer Marketing
- Getting Creative
- Working with an Agency
Chapter 6: Digital Marketing Tools
- Social Media Listening
- Search Analytics
- Audience Analysis
- Content Analysis
- Engagement Analysis
- Competitor Analysis
