The Robust Digital Expert Product Management
Chapter 1: Introduction to Product Manager
- What is a Product Manager?
- The Product Management Career Path
- Tips for Hiring a Great Product Manager
- Key Responsibilities of Product Managers
- Strategies for Creating an All-Star Product Team
- What is a Product
- Products Vs Project Management
Chapter 2: Product Development
- The Four Major Phases of the Product Lifecycle
- The Product Development Process
- Lean Product Development
- What is Agile
- What is Scrum?
- What is Kanban?
- What is Waterfall Development?
Chapter 3: Ideas and User Needs
- Introduction to Ideas and User Needs
- Where Ideas Come from as a Product Manager
- Users vs. Customers
Chapter 4: Competitive and Market Analysis
- Finding Competitors as a Product Manager
- Direct Competitors
- Indirect Competitors
- Potential Competitors
- Impact of Competitors
- Criteria for Understanding Competitors
- Monitoring Competitors
Chapter 5: Product Managers Tools
- Mind maps
- Pivotal Tracker
- Wireframes
- Analytic Tools
- Customer Survey Tools
- Gartner or Forrester
- Team messaging tools
- Presentation software
- Project management tools
- Video recording and editing tools
- Flowcharting tools
- Product strategy tools
Chapter 6: Building the Product
- Epics
- Users Story
- Acceptance Criteria
- Estimations and Velocity
- Road mapping
- Prioritisation
