Plan a coherent introductory digital campaign and explain how its results will be assessed.
Digital Marketing Essentials is a 12-hour Professional Short Course in Digital Marketing & Growth. Build focused marketing capability through practical planning, communication and evidence-led review.
Who this course is for
Career changers, business owners and professionals building a broad marketing foundation.
Entry guidance
Basic computer confidence is helpful. Discuss your starting level, account or software requirements and support needs with RDE before enrolment.
Learning themes
These indicative themes describe the intended focus. RDE confirms the delivery syllabus and activities before enrolment.
- Audience needs, customer journeys and channel selection
- Campaign objectives, content planning and budget priorities
- Measurement, testing and practical improvement
Practical activity
Example activity: Create a simple multichannel campaign brief for a fictional service, with objectives and measures. Use fictional or appropriately anonymised material and respect account permissions.
Learning outcomes
The intended outcome is to plan a coherent introductory digital campaign and explain how its results will be assessed. Further practice may be needed for independent campaign delivery.
How you can study
Fully virtual live online or self-paced options are subject to current availability. Confirm software access and any optional assessment or mentoring before enrolment.
Career relevance and recognition
Build capability relevant to marketing, content or business support work. This short course does not guarantee employment, search rankings, advertising returns or an automatic vendor qualification. Ask RDE what completion recognition applies.
Progression options
Explore complementary learning. Related enrolment and duration remain separate.
Your next step
Register your interest to discuss your goals, starting level and current availability. Content reviewed 7 October 2026.