Plan an introductory email campaign with clear audience and preference-handling decisions.
Email Marketing for Entrepreneurs is a 6-hour Professional Short Course in Freelancing & Entrepreneurship. Develop focused workplace capability through reflection, practical preparation and guided communication activities.
Who this course is for
Entrepreneurs planning purposeful email communications.
Entry guidance
No specialist technical qualification is assumed. Discuss your starting level, goals and support needs with RDE before enrolment.
Learning themes
These indicative themes describe the intended focus. RDE confirms the delivery syllabus and activities before enrolment.
- Audience needs and permission-aware list building
- Clear messages, sequences and useful calls to action
- Preference handling, suppression and performance review
Practical activity
Example activity: Draft a fictional welcome sequence with a clear unsubscribe approach and an exit rule. Use fictional or appropriately anonymised examples and share only information you are comfortable discussing.
Learning outcomes
The intended outcome is to plan an introductory email campaign with clear audience and preference-handling decisions. Continued practice supports development beyond the short-course scope.
How you can study
Fully virtual live online or self-paced options are subject to current availability. Confirm any optional assessment or mentoring before enrolment.
Career relevance and recognition
Apply this learning to independent service delivery, business planning or client communication. Course completion does not guarantee employment, clients or a particular income level. Ask RDE what completion recognition applies.
This focused short course is separate from the broader six-section Freelance & Entrepreneurship programme.
Progression options
Explore complementary learning. Related enrolment and duration remain separate.
Email Marketing & CRM Automation
Your next step
Register your interest to discuss your goals, starting level and current availability. Content reviewed 7 October 2026.