Outline a paid search campaign and explain how budget and conversion evidence inform improvements.
Google Ads & PPC Campaigns is a 6-hour Professional Short Course in Digital Marketing & Growth. Build focused marketing capability through practical planning, communication and evidence-led review.
Who this course is for
Marketing beginners and business owners exploring paid search campaigns.
Entry guidance
Basic computer confidence is helpful. Discuss your starting level, account or software requirements and support needs with RDE before enrolment.
Learning themes
These indicative themes describe the intended focus. RDE confirms the delivery syllabus and activities before enrolment.
- Campaign goals, keywords and search intent
- Ad messages, landing-page fit and budget controls
- Conversion measurement and performance review
Practical activity
Example activity: Prepare a fictional search campaign with grouped keywords, sample ads and a budget rationale. No live advertising spend is required for this example. Use fictional or appropriately anonymised material and respect account permissions.
Learning outcomes
The intended outcome is to outline a paid search campaign and explain how budget and conversion evidence inform improvements. Further practice may be needed for independent campaign delivery.
How you can study
Fully virtual live online or self-paced options are subject to current availability. Confirm software access and any optional assessment or mentoring before enrolment.
Career relevance and recognition
Build capability relevant to marketing, content or business support work. This short course does not guarantee employment, search rankings, advertising returns or an automatic vendor qualification. Ask RDE what completion recognition applies.
Progression options
Explore complementary learning. Related enrolment and duration remain separate.
Google Analytics for Marketers
Your next step
Register your interest to discuss your goals, starting level and current availability. Content reviewed 7 October 2026.