Develop digital marketing analytics and automation capability across web analytics, conversion tracking, email marketing, automation platforms, KPI dashboards and AI-assisted performance analysis.
Turn campaign data into useful reporting and repeatable marketing workflows. This 18 to 20-week track connects measurement, email marketing, automation and performance interpretation.
What you will develop
- Explore Google Analytics 4 in depth, Google Tag Manager and conversion-tracking design.
- Develop email-marketing workflows using Mailchimp, ActiveCampaign and Klaviyo examples.
- Explore marketing automation through HubSpot, Marketo and Salesforce Account Engagement, formerly Pardot.
- Build KPI dashboards and ROI reporting that connect campaign activity with business questions.
- Investigate AI-assisted predictive analytics and churn forecasting, testing assumptions and explaining limitations.
Practical work
Build a marketing automation and analytics dashboard project. Connect a defined campaign journey, tracking plan, automation workflow and reporting output; explain data quality, assumptions and recommended improvements.
Career directions
Explore marketing automation specialist, marketing analysis and campaign-reporting opportunities. Advanced analytics, platform consulting and management roles require additional specialist experience.
UK salary and contract-rate guide
Evidence reviewed: 6 October 2026. These are named-role market examples for career planning.
Permanent figures are gross annual starting-salary projections at the 25th to 75th percentiles in Robert Half’s 2026 UK national guide. They are not guaranteed post-course salaries or a junior-only distribution. Contract rates come from a separate advertised-vacancy dataset and are not directly comparable annual pay packages.
Marketing Automation Specialist
Permanent salary: £31,500 to £40,500 a year.
Permanent salary source: Marketing Automation Specialist
Current role-specific contract evidence for this specialist track remains limited. A general digital-marketing skills rate should not be substituted for a verified rate for this job title.
Salary and contract-rate figures are indicative UK market ranges based on publicly available evidence reviewed at the stated date. Actual earnings vary according to experience, location, employer, sector, qualifications, responsibilities and employment type. Course completion does not guarantee employment, promotion or a particular level of earnings.
Mentoring and career support
Mentoring connects technical learning with practical development and professional evidence. Your programme includes six months of job-search support and three months of in-role support. Discuss the arrangements and starting dates with our team, including CV, LinkedIn and interview preparation. Employment is not guaranteed.
Certification and assessment information
Discuss Google Analytics certification through Skillshop and HubSpot Inbound Marketing Certification. Salesforce marketing credentials are an optional advanced direction; agree the specific product, credential, prerequisites and preparation scope. The source’s generic Marketing Cloud label does not identify a single examination.
Check official Google Ads and Analytics certification guidance; Explore HubSpot Inbound Marketing Certification; Explore official Salesforce marketing credentials
Confirm preparation coverage, current assessment requirements, examination access, tool subscriptions, advertising budgets, additional costs and renewal arrangements before enrolment. Programme completion is separate from earning a vendor credential. No examination pass, ranking position, campaign return or income outcome is guaranteed.
Your next step
Register your interest to discuss your experience, starting point, current delivery arrangements, tools and software access, assessment, certification options, fees and any available funding. Confirm the current intake and support arrangements before making a commitment.