The RDE Digital Marketing Academy develops the planning, content and analytical skills needed to reach audiences and achieve measurable communication goals. Learners connect creative activity with customer needs, channel strategy and performance evidence.
Training covers campaign planning, content production, search, social media, email, audience journeys and measurement. Learners practise making informed improvements instead of relying on untested assumptions.
What you can expect
- Audience research, positioning and campaign objectives
- Content planning, copy and digital storytelling
- Search engine optimisation and discoverability
- Social media planning and community engagement
- Email, landing pages and conversion journeys
- Campaign analytics, reporting and optimisation
- Portfolio evidence for digital marketing roles
Who the academy supports
The Academy supports career starters, career changers, professionals, small organisations and larger teams seeking stronger digital marketing capability. It also supports employment partners commissioning practical pathways into digital work.
From learning to application
Learners plan and evaluate realistic campaigns, produce channel-ready content and use performance data to improve results. The objective is to create responsible marketers who can connect activity with clear organisational outcomes.
Choose your programme
Compare the routes below. Each programme page explains its syllabus, practical work, career directions, certification information and researched salary context. Durations describe the individual pathways; an integrated route has its own curriculum and is not a simple total of the other routes.
Find your starting point
Choose a foundation route if you are building the core skills for this discipline. Professional and mastery routes develop deeper practice. An integrated route connects several areas of capability. Specialist and career accelerator routes focus on named responsibilities or career goals. Read the individual entry guidance and discuss your experience with our team before selecting a route.
Mentoring and practical evidence
Mentoring starts from day one. Apply your learning through the practical activities and project outputs described on your programme page. The academy pathways include six months of job-search support and three months of in-role support. Use your work to explain your skills in applications and interviews. Employment and earnings depend on your experience, evidence and employer requirements.
Certification and delivery
Programme completion, RDE recognition and external professional certification are different outcomes. Consult the programme page for the relevant routes and ask our team to confirm examinations, assessment, delivery arrangements and what is included before enrolling.
Your next step
Explore a programme card or use Register your interest to discuss your goals, starting point, availability and fees or funding options.