Build practical digital marketing and SEO capability across search optimisation, content strategy, keyword research, competitor analysis, CMS tools, link building and AI-assisted optimisation.
Connect search research, useful content and practical optimisation. This 18 to 20-week track develops SEO strategy and a campaign project that you can explain to a client or employer.
What you will develop
- Explore on-page, off-page and technical SEO foundations, including the relationship between search intent, content and site performance.
- Use Semrush and Ahrefs for keyword research and competitor analysis; translate findings into priorities.
- Develop content marketing and copywriting, blogging and CMS workflows using platforms such as WordPress and HubSpot CMS.
- Plan link-building activity and connect optimisation work to a clear campaign strategy.
- Use AI-assisted keyword research and content optimisation with human checks for accuracy, relevance and originality.
Practical work
Produce an SEO strategy for a realistic case, bringing research, content, optimisation priorities and measurement together. Present the evidence behind your recommendations and the improvements you would monitor.
Career directions
Explore digital marketing executive, SEO and content-marketing opportunities. Consultancy, strategy and management progression require relevant delivery experience and a demonstrable portfolio.
UK salary and contract-rate guide
Evidence reviewed: 6 October 2026. These are named-role market examples for career planning.
Permanent figures are gross annual starting-salary projections at the 25th to 75th percentiles in Robert Half’s 2026 UK national guide. They are not guaranteed post-course salaries or a junior-only distribution. Contract rates come from a separate advertised-vacancy dataset and are not directly comparable annual pay packages.
Digital Marketing Executive
Permanent salary: £26,250 to £35,000 a year.
Permanent salary source: Digital Marketing Executive
SEO/PPC Specialist
Permanent salary: £33,000 to £56,750 a year.
Permanent salary source: SEO/PPC Specialist
The source lists SEO/PPC Specialist in its related-position table. This combines SEO and paid-search skills; it is not an SEO-only salary distribution.
Current role-specific contract evidence for this specialist track remains limited. A general digital-marketing skills rate should not be substituted for a verified rate for this job title.
Salary and contract-rate figures are indicative UK market ranges based on publicly available evidence reviewed at the stated date. Actual earnings vary according to experience, location, employer, sector, qualifications, responsibilities and employment type. Course completion does not guarantee employment, promotion or a particular level of earnings.
Mentoring and career support
Mentoring connects technical learning with practical development and professional evidence. Your programme includes six months of job-search support and three months of in-role support. Discuss the arrangements and starting dates with our team, including CV, LinkedIn and interview preparation. Employment is not guaranteed.
Certification and assessment information
Discuss HubSpot Content Marketing Certification, Google Fundamentals of Digital Marketing and current Semrush Academy SEO certificates. Google’s current Skillshop course offers a completion badge/award; it should not be described as the same assessment as a Google Ads certification. Agree the exact Semrush course and assessment.
Explore HubSpot Content Marketing Certification; Explore Google Fundamentals of Digital Marketing; Explore current Semrush Academy certificates
Confirm preparation coverage, current assessment requirements, examination access, tool subscriptions, advertising budgets, additional costs and renewal arrangements before enrolment. Programme completion is separate from earning a vendor credential. No examination pass, ranking position, campaign return or income outcome is guaranteed.
Your next step
Register your interest to discuss your experience, starting point, current delivery arrangements, tools and software access, assessment, certification options, fees and any available funding. Confirm the current intake and support arrangements before making a commitment.