Combine SEO, content, social media, paid advertising, analytics and automation in one connected digital marketing pathway with progressively applied campaign projects.
Connect all three Digital Marketing tracks in one 28 to 32-week journey. Develop search and content strategy, social and paid campaigns, then analytics and automation through an integrated project portfolio.
What you will develop
- Search and content: SEO, copywriting, keyword and competitor research, CMS workflows and link-building strategy.
- Social and paid advertising: audience planning, creative, video, community activity and cross-platform campaign delivery.
- Measurement and automation: GA4, Google Tag Manager, email platforms, marketing automation and KPI/ROI dashboards.
- Use AI for research, creative support and analytical exploration with accountable human review.
- Connect channel decisions and performance evidence into an end-to-end strategy for a simulated client.
Practical work
Build an SEO campaign project, a cross-platform campaign with analytics and a final integrated digital strategy for a simulated client. Present the goals, evidence, creative choices, tracking and optimisation priorities. Agree sequencing and intensity; integrated duration is not the sum of the standalone tracks.
Career directions
Explore digital marketing executive and specialist opportunities, then progress towards campaign or digital marketing management with relevant experience. Consultant and head-of-function roles require sustained delivery and leadership evidence.
UK salary and contract-rate guide
Evidence reviewed: 6 October 2026. These are named-role market examples for career planning.
Permanent figures are gross annual starting-salary projections at the 25th to 75th percentiles in Robert Half’s 2026 UK national guide. They are not guaranteed post-course salaries or a junior-only distribution. Contract rates come from a separate advertised-vacancy dataset and are not directly comparable annual pay packages.
Digital Marketing Executive
Permanent salary: £26,250 to £35,000 a year.
Permanent salary source: Digital Marketing Executive
SEO/PPC Specialist
Permanent salary: £33,000 to £56,750 a year.
Permanent salary source: SEO/PPC Specialist
The source lists SEO/PPC Specialist in its related-position table. This combines SEO and paid-search skills; it is not an SEO-only salary distribution.
Social Media Manager
Permanent salary: £30,000 to £56,500 a year.
Permanent salary source: Social Media Manager
Marketing Automation Specialist
Permanent salary: £31,500 to £40,500 a year.
Permanent salary source: Marketing Automation Specialist
Digital Marketing Manager
Permanent salary: £40,000 to £63,750 a year.
Permanent salary source: Digital Marketing Manager
Contract rate: £350 to £500 a day, based on the 25th to 75th percentiles of 13 daily rates in IT Jobs Watch’s six months to 6 October 2026. This small sample is heavily concentrated in London and should be read cautiously. It is management-role context, not an entry-level benchmark.
Contract-rate source: Digital Marketing Manager
Contract income depends on billable days, engagement terms, tax treatment including IR35, expenses and gaps between assignments.
Salary and contract-rate figures are indicative UK market ranges based on publicly available evidence reviewed at the stated date. Actual earnings vary according to experience, location, employer, sector, qualifications, responsibilities and employment type. Course completion does not guarantee employment, promotion or a particular level of earnings.
Mentoring and career support
Mentoring connects technical learning with practical development and professional evidence. Your programme includes six months of job-search support and three months of in-role support. Discuss the arrangements and starting dates with our team, including CV, LinkedIn and interview preparation. Employment is not guaranteed.
Certification and assessment information
Discuss HubSpot Content Marketing Certification, Google Fundamentals of Digital Marketing and current Semrush Academy SEO certificates. Google’s current Skillshop course offers a completion badge/award; it should not be described as the same assessment as a Google Ads certification. Agree the exact Semrush course and assessment.
Explore HubSpot Content Marketing Certification; Explore Google Fundamentals of Digital Marketing; Explore current Semrush Academy certificates
Discuss the appropriate Google Ads certification, a specific Meta certification and LinkedIn Advertising Fundamentals Certification through LinkedIn Marketing Academy. Meta learning courses and a professional certification examination are distinct; the source’s general Blueprint label does not identify one particular award.
Explore official Google Ads training and certifications; Explore official Meta certification options; Explore LinkedIn Marketing Academy certifications
Discuss Google Analytics certification through Skillshop and HubSpot Inbound Marketing Certification. Salesforce marketing credentials are an optional advanced direction; agree the specific product, credential, prerequisites and preparation scope. The source’s generic Marketing Cloud label does not identify a single examination.
Check official Google Ads and Analytics certification guidance; Explore HubSpot Inbound Marketing Certification; Explore official Salesforce marketing credentials
Confirm preparation coverage, current assessment requirements, examination access, tool subscriptions, advertising budgets, additional costs and renewal arrangements before enrolment. Programme completion is separate from earning a vendor credential. No examination pass, ranking position, campaign return or income outcome is guaranteed.
Your next step
Register your interest to discuss your experience, starting point, current delivery arrangements, tools and software access, assessment, certification options, fees and any available funding. Confirm the current intake and support arrangements before making a commitment.