Develop practical social media and paid advertising capability across major platforms, campaign planning, community management, video marketing, automation and AI-assisted optimisation.
Build campaigns that connect audience, creative, channel and measurement. This 18 to 20-week track combines organic social media, paid advertising and community engagement.
What you will develop
- Plan social media activity across Facebook, LinkedIn, TikTok, Instagram and X with a clear audience and channel purpose.
- Develop paid-ad campaign planning using Google Ads, Meta Ads and LinkedIn Campaign Manager.
- Explore influencer marketing, community management and video formats across YouTube, TikTok, Shorts and Reels.
- Use scheduling and automation tools such as Hootsuite, Buffer and Later to organise campaign delivery.
- Apply AI-assisted copywriting and performance exploration while reviewing creative claims, targeting decisions and evidence.
Practical work
Plan and manage a cross-platform paid-ad campaign with agreed audience, creative, channel and reporting decisions. Confirm whether delivery uses a simulation or approved live advertising and what advertising budget is required.
Career directions
Explore social media executive, paid advertising and campaign-support opportunities. Progress towards social media management, performance marketing and campaign management through practical results and experience.
UK salary and contract-rate guide
Evidence reviewed: 6 October 2026. These are named-role market examples for career planning.
Permanent figures are gross annual starting-salary projections at the 25th to 75th percentiles in Robert Half’s 2026 UK national guide. They are not guaranteed post-course salaries or a junior-only distribution. Contract rates come from a separate advertised-vacancy dataset and are not directly comparable annual pay packages.
Social Media Manager
Permanent salary: £30,000 to £56,500 a year.
Permanent salary source: Social Media Manager
Current role-specific contract evidence for this specialist track remains limited. A general digital-marketing skills rate should not be substituted for a verified rate for this job title.
Salary and contract-rate figures are indicative UK market ranges based on publicly available evidence reviewed at the stated date. Actual earnings vary according to experience, location, employer, sector, qualifications, responsibilities and employment type. Course completion does not guarantee employment, promotion or a particular level of earnings.
Mentoring and career support
Mentoring connects technical learning with practical development and professional evidence. Your programme includes six months of job-search support and three months of in-role support. Discuss the arrangements and starting dates with our team, including CV, LinkedIn and interview preparation. Employment is not guaranteed.
Certification and assessment information
Discuss the appropriate Google Ads certification, a specific Meta certification and LinkedIn Advertising Fundamentals Certification through LinkedIn Marketing Academy. Meta learning courses and a professional certification examination are distinct; the source’s general Blueprint label does not identify one particular award.
Explore official Google Ads training and certifications; Explore official Meta certification options; Explore LinkedIn Marketing Academy certifications
Confirm preparation coverage, current assessment requirements, examination access, tool subscriptions, advertising budgets, additional costs and renewal arrangements before enrolment. Programme completion is separate from earning a vendor credential. No examination pass, ranking position, campaign return or income outcome is guaranteed.
Your next step
Register your interest to discuss your experience, starting point, current delivery arrangements, tools and software access, assessment, certification options, fees and any available funding. Confirm the current intake and support arrangements before making a commitment.